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The Challenge

The Approach

NYCT’s work is multi-faceted and complex. There was a need to show expertise in creating and managing a range of charitable funds, particularly donor-advised funds. And with many audiences to speak to, including prospective and current donors, financial advisers, and nonprofits, NYCT’s existing site had grown complex and difficult to navigate.

The Approach

We applied our human-centric philosophy to NYCT’s reimagined site, creating user pathways for different audience groups, while ensuring our design put the human impact of NYCT’s work front and center.

Messaging Strategy

We identified the need for an overarching message to communicate, in a brief and compelling way, what the NYCT did and why it mattered. Our homepage messaging is succinct, action-oriented, and quickly sums up why a donor might consider working with NYCT.

The Approach

We identified the need for an overarching message to communicate, in a brief and compelling way, what the NYCT did and why it mattered. Our homepage messaging is succinct, action-oriented, and quickly sums up why a donor might consider working with NYCT.

The Approach

We identified the need for an overarching message to communicate, in a brief and compelling way, what the NYCT did and why it mattered. Our homepage messaging is succinct, action-oriented, and quickly sums up why a donor might consider working with NYCT.

The Approach

We identified the need for an overarching message to communicate, in a brief and compelling way, what the NYCT did and why it mattered. Our homepage messaging is succinct, action-oriented, and quickly sums up why a donor might consider working with NYCT.

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