Brands are built on feeling. The right colors, the right edges, and the right message. If you want to become a staple brand think hard about who you choose to help get you there.
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CUSTOM LOGOS BUILT AROUND YOUR BRAND
GET OVER 20 VARIATIONS OF UNIQUE LOGO DESIGNS
Your company's brand image and core messaging are communicated through your logo's design. Whether you are a fortune 500 company or a non-profit organization, make sure you've taken the the time to design your logo around your business's core principles and beliefs.
Our logo design process begins with the exploratory phase. Here, we present you with over 20 different logos so that you can identify what you like and what you don't. This helps us as we move into the word cloud.
Once you've identified what logos you like, our designers gather all the adjectives that have been mentioned into a word cloud, and physically draw connections from word to word. As this occurs, concepts begin to manifest themselves. The design process has officially begun.
Designers will research the meaning of the words used to describe your business and ideal logo so that they can begin sketching illustrations by hand that are symbolic of what you want the design to represent. These sketches will serve as the creative inspiration behind the logo designs that are created for your brand.
When the first round of design is completed our team of designers will look to our entire staff and use them as an extra set of eyes. Making sure the logos produced meet the high standards of our talented team help to narrow down the designs to only the ones that are best tailored to the culture of your brand.
Our designers will put together a presentation for you and your team which showcases the top 3 to 5 logo designs they've created in black and white. In this way, you can make sure everything is stylistically representative of your brand's vision.
Once you have reviewed the first set of logos and given us feedback, we'll go back to the drawing board and present you with a second round of designs that have been tweaked and altered according to the feedback you gave us at the first presentation.
After selecting your favorite logo, we carefully revisit the underlying message that you want for your brand to communicate. Here, we can identify colors that are aligned with specific emotions. We collectively test out different color options and apply your logo to various pieces of collateral to help you envision it fully coming to life.
How do you want to your customer base to view your company? How is your business different from your competition? If you were asked what the culture of your business is, how would you respond?
The answers to all of these questions come together to essentially form your brand identity. Your corporate culture should spill over into all aspects of your marketing strategy. Your visuals, colors, messaging and products are an overall representation of your business and the message that you are communicating to potential and current customers.
An effective brand identity will positively communicate the personality of your company with the overall distinction of a quality brand that demands attention and loyalty from prospective customers.
Your brand strategy is the cornerstone of your business, and it will ensure consistency and unification across all stages of the marketing process. As you evolve as a company, your brand strategy acts as the root of all future targeted milestones. The determination of long term goals and milestones may not come easily and could require some significant digging into your business’s soul.
We can help you dive deeper and answer a variety of questions about your business that will produce a clear image of the culture of your company. A well-rooted understanding will cultivate an unwavering brand strategy.
A brand concept can be discussed and identified in a board room, but the application of those ideas is where a brand truly begins to develop. The actual development of your brand encompasses all of your marketing efforts and how your brand identity is actually applied.
It is a continual process stemming from conceptualization to application in the marketplace. Beginning with your website and branching out to strategic marketing campaigns, we can help you to advance a calculated campaign that works for your business and helps to achieve your goals.
So much time and effort has been put into determining your brand identity, creating an effective strategy, and applying your core values to your marketing process. The measurable success of your brand identity is qualitative and measurable by how your customer base sees you.
Brands which are successful create synergy between the message to be conveyed and the way in which they are viewed by the market. Your image is a signal of how well you’ve implemented your strategy, and how well it coincides with your envisioned brand identity.
WE'RE PROUD TO BE THE BEST DIGITAL AGENCY IN THE WOODLANDS
We are driven to help your business build the most powerful brand possible by using industry leading technology and marketing strategies. We combine our custom-tailored approach to brand management with award winning content writing to elevate your brand beyond your competition.
In our years of experience and hundreds of clients served, we have developed a streamlined approach to produce efficient and effective results. Simply put, we provide the tools that enable you to effortlessly succeed online - allowing you to focus on growing your business.
Let's work together! We look forward to being your Partner in Digital Growth
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