Brand Identity
How do you want to your customer base to view your company? How is your business different from your competition? If you were asked what the culture of your business is, how would you respond?
The answers to all of these questions come together to essentially form your brand identity. Your corporate culture should spill over into all aspects of your marketing strategy. Your visuals, colors, messaging and products are an overall representation of your business and the message that you are communicating to potential and current customers.
An effective brand identity will positively communicate the personality of your company with the overall distinction of a quality brand that demands attention and loyalty from prospective customers.