Shapes And Symbols for Logo Design

So many of the world’s most iconic brands use symbols to supplement or as a replacement of their logo, omitting their brand name, and yet, their brand is instantly recognizable. If you think that could be you, or you want to incorporate a symbol into your logo, then read these tips:

Learn shape psychology:

Kandinsky claimed that yellow complements triangular shapes, while blue complements circular shapes and red goes well with square shapes. Although not everyone is completely on board with this theory, it’s a great basic guideline to follow when deciding on your logo design in The Woodlands. Use this knowledge wisely when deciding on your logo coloring.

Get basic:

Who would look at the golden arches and not be able to tell you that it’s the McDonalds logo? Or the Nike tick? Sometimes, less is more. You can say everything you need to say in a symbol. Consider how you could make this work for your brand. Could you encompass everything that your brand represents in a logo symbol? If so, this is an amazing option. Particularly if you can combine this symbol with your tagline, like the “Just do it” and the Nike tick.

Use negative space:

In FedEx’s logo, they use negative space to create an arrow. Brilliant. If there is an opportunity for you to subtlety use negative space, then why not employ this in your logo design in The Woodlands? For their use of negative space, FedEx’s logo has been hailed one of the best logo designs of its time.

Use the golden ratio:

In terms of design and structure, ensure that you’ve done your research about grids and ratios. You may want to employ the golden ratio of 1:1.618! Twitter has used this ratio in their infamous blue bird logo, and the result is a well-balanced logo design.

All Categories
It's a science.
And we're scientists (well, sort of).
Online Marketing
Custom Website Design
Branding & Design
Strategy & Consulting
Touch an item
Online Marketing
Custom Website Design
Branding & Design
Strategy & Consulting

We're ready. Are you?

Lets get started building the most cutting edge marketing engine

Let's get started

You need to provide a name
Please enter your phone
Please enter your email
You need to provide a company name
You need to provide a company name
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

This website was built with the newest technologies.
We are sorry to inform you that Internet Explorer 11 is not capable of supporting these elements.
To view this website, please use another browser such as Microsoft Edge, Mozilla Firefox, or Google Chrome