Color theory is important in logo design and plays a pivotal role in your company’s branding overall. But before deciding on a color palette, you need to be aware of color theory.
Here are some tips!
Learn the color wheel:
I know, it’s design 101, but we have to say it. Ensure that you understand the impact of using certain colors together. You will be looking at these combinations for quite some time so take the time to consider it. Ensure that you are choosing colors that compliment each other and create a punchy, high contrast logo that is instantly recognizable.
The primary colors are red, yellow and blue, and then secondary colors are made by mixing those colors together. Finally, the six tertiary colors are created when the primary and secondary colors are mixed.
Sir Isaac Newton originally created the color wheel in 1666. The wheel contains six principal techniques for creating aesthetically pleasing color combinations. First, is to use complementary colors, which are opposite on the wheel. Analogous colors are next to each other on the wheel, while triadic colors are evenly spaces around the color wheel. There are other options like split adjacent, which uses two colors, adjacent to the core base colors complement, and a “rectangular” scheme where the four colors are evenly spaced across the wheel.
Be sure to consider these color combinations for your color options when creating your logo design.
Use color meanings:
Take a leaf out of all of the big fast food companies books! You too, can use color to evoke a mood or emotion. Red makes people hungry-it’s no wonder that almost every fast food chain uses it.
Research trends in color usage:
Some colors are used in particular sectors, and it’s important to research this as a wrong color choice and could mean that someone may subconsciously think your business is in a different industry. In some sectors, certain colors are commonly used.
Use Black and White:
If all of this color theory and color meanings are too much for you or you want another option, why not consider using black and white? Removing color altogether can be really powerful, too. Many brands have done this well, capitalizing on the contrast between black and white.