If you have a bad logo design, everyone will notice. But far more importantly, your logo won’t be effective because it won’t convey the brand’s identity to your potential customers.
While it’s true that most people don’t notice the tactics and finesse of your work like logo designers do, it’s also true that your design influences their purchase decisions at a subconscious level. There’s a reason why web developers use logos on both expensive and cheap websites – they help establish familiarity and brand recognition.
People might not know how logo designs affect their perceptions, but designers should grasp all of these details. Entrepreneurs should also spend some time understanding these facts.
Here are some of our top tips to creating effective logos from logo designers in The Woodlands.
1. Use Matching Fonts
A good logo design should have matching bowls in the headline and the text. The fonts’ bodies should also be similar, even if their weights are different or if they come from different families.
An important design rule when it comes to pairing fonts is to have typefaces with the same visual language. This means that your fonts should have the same feel and connotation.
You want to pick fonts that match because they create a consistent, symmetric, and wholesome design. This design will improve the logo’s readability, making it easier on the eyes, which in turn attracts people’s attention.
2. Use Colors That Match
The best web design and logo design use colors to define a brand, so the color palette on a mobile screen should match that on a printed flyer. If your logo looks too shiny on your online website, it means you haven’t changed the color mode to RGB. This isn’t just annoying; it can also confuse potential customers and decrease your chances of creating a memorable logo.
Many online logo designs are misadjusted to the companies’ websites or blogs, which is cringe-worthy even for a newbie logo designer.
3. Use Quality Print Materials
Company logos go on a plethora of printed materials, such as posters, flyers, invitations, packages, or postcards. Poor quality printed materials make your logo design look bad, which reflects poorly on the brand.
A low-quality paper looks and feels cheap. This mistake can’t be compensated even by the most interesting design. That’s why it’s wiser to choose paper with a fine texture and a heavier weight, which conveys value. People perceive this value and associate it with the brand subconsciously, so it’s good advertising.
4. Use Quality Images
You can’t use poor quality images for your custom logo design. Some designers ignore this rule and end up with blurry logos that the target audience doesn’t recognize. These images decrease the chances of your logo being memorable.
Other poor icons and photographs simply lack harmony; they’re tacky or common. These images distract the viewers from the central message you want to convey. Besides, low-quality images look unprofessional, which reflects poorly on your work as a logo designer.
To avoid this mistake, use high-resolution images and take into account retina screens when you’re working on a digital logo. These images will look professional on all high-quality visual devices.
5. Use The Right Black
When you’re designing a logo for print, take into account the right type of black. The wrong one projects a ghost effect after printing, giving the text a burr of shades such as yellow, blue, or dark pink. That’s because your black is created by a combination of different colors.
So if you have black in your logo, use pure black for printed materials. Pure black encompasses 100% black (K) and 0% other colors.
However, use rich black for digital materials. This black is the one created by mixing various colors in RGB and looks better on digital devices.
6. Focus On A Key Message
Oftentimes, logo designers go overboard with animated elements, shadows or outlines. These elements might seem creative, but throwing them all together is distracting for the viewers. As such, people can’t focus on the key message, which is the brand’s identity.
A mishmash of effects is not creative. Creativity is first and foremost effective in conveying your brand’s image or a key message your audience needs to remember. That’s not to say effects are bad, but effects should highlight your key message. Their main purpose is to set the atmosphere, not steal the limelight. That’s why it’s best to stick to just one effect; more than that can be overwhelming.
7. Focus On User Experience
The rule of thumb for good user experience is to be consistent in your design. If you like hover CTA buttons, use them on all pages. If you think your visitors respond better to auto-fill keyboards, be consistent and use them everywhere on your website.
Sometimes designers can lose sight of these mismatches and can’t identify each one. Start with analytics and user data and check for forms that don’t bring in conversions or have a low click rate. The reason these aren’t effective might be design inconsistencies.
8. Project The Same Feel Throughout Your Materials
Make sure all the materials used to build your brand’s identity convey the same meaning and project the same atmosphere. Digital and print materials alike should look the same and feel the same. That means your online advertising and branding should match the tone of your ecommerce website and your business logo design.
Consistency is key when creating your brand’s identity. Otherwise, the target audience will be bombarded by a mix of elements, so they can’t identify your key message. Therefore, they won’t be able to identify your brand, remember it, or connect to it.
The result: less engagement is translated into fewer conversions.
9. Develop A Customer First Mindset
People aspire to the sort of effortless beauty that almost looks like a genetic ability, whether we’re talking about fashion or logo designs. But remember that there’s no such thing as a perfect logo. A logo is always perfectable, and it takes a lot of hard work.
That doesn’t mean your company won’t have good profit even with a less-than-perfect logo.
Take Apple, for instance. When this was just a garage-company, its founders didn’t focus on their logo; they focused on devising quality computers to answer the real needs of their potential customers. In fact, Apple’s initial logo was a melting pot of design mistakes, from the image of Sir Isaac Newton under the apple tree to the convoluted typeface.
The point is you can always change your logo, as long as your company has a customer-first mentality. Focus on solving people’s needs, and your logo will follow.
10. Perfect Logos Don’t Create Loyalty
If you want to gain your customers’ loyalty, you have to get them to notice you first. Traditional advertising is overturned by word of mouth when it comes to building a loyal brand community.
It’s true that you need stellar products and great customer service to create a top user experience and to gain word of mouth. But once you get your loyal brand community, they will be represented by your logo. They will wear your logo with pride because it becomes a symbol of their shared beliefs.
If you need help creating your next business logo design in The Woodlands, we would love to help!