The 4 Fundamentals Of A Great Logo
May 21, 2018
The best company logo design simply and effectively conveys an emotion or idea without trying to say too much at once. Flat shapes, bold lines and clear type are hallmarks of simple logos that never run the risk of appearing busy or worse, confusing.
3 Tools to Help You Manage Your Customer Review Program
May 14, 2018
When you’re trying to establish a strong reputation in today’s online marketplace, customer reviews are one of the most powerful ways to make your company stand out and attract new business. They are a key element of a strong online marketing strategy. However, keeping on top of requesting, posting and monitoring customer reviews can be time consuming.
7 Tips to Get More Customer Reviews
May 07, 2018
Today’s world is fiercely competitive for businesses. Having a strong bank of glowing customer reviews is a fantastic way to lend credibility to your site and brand, and is an important piece of a strong online marketing strategy. Good reviews instill trust in potential customers, help to spread the word and increase conversion rates.
On sites such as Trip... Continue reading
The 3 Most Common Challenges That Small Businesses Face
May 01, 2018
From your experience, what do you see are the three most common challenges that small businesses face? And what are the solutions?
1. A lack of quality leads coming into the business
4 Reasons Why Good Quality Content Still Matters
April 09, 2018
Any small business owner knows that having good quality content is critical to online success, especially now that mediocre content continues to saturate the Internet. Yet many small business owners still aren’t committing their resources to the production of quality content for their own websites. For many, it’s because they just don’t have time, for others it’s because they aren’t sure what kind of content is important to their audience.... Continue reading
The 4 Biggest Benefits of SEO For Small Businesses
March 26, 2018
Many small businesses, especially those with limited marketing budgets, treat search engine marketing as an afterthought. It’s where they focus their energy after they’re done with their print advertising, direct mail or classified ad campaigns. More than half of small business owners don’t even maintain a regularly updated website, never mind using SEO to make that website visible.
A Recipe For Success- 7 Steps to Master Inbound Marketing
March 12, 2018
Inbound marketing is one of the most effective ways to increase leads for your business. When you utilize inbound marketing, you can expect to see a conversion rate of up to 12%, which is twice the conversion rate of outbound marketing.
Inbound marketing happens when your customers come to you, because they’re ‘pulled’ to you, compared to tradition... Continue reading
The 10 Easiest Ways to Start Marketing Your Website
February 26, 2018
So you have designed a website, you’ve had your content written, and everything looks great. Except now you have one big problem; how do you actually start getting some traffic to your website? Unfortunately, visitors are not simply going to come automatically, no matter how inviting your site looks. Instead, you are going to have to implement an online marketing strategy to get your traffic off the ground.
Here are 10 of the e... Continue reading
Is SEO or PPC Right For Your Business? Ask Yourself These 3 Questions
February 02, 2018
Often, SEO and PPC are approached with separate strategies. And while they are dissimilar in many ways, it is still important to remember that they are part of the same domain: search. So although they both may be best suited for different outcomes, SEO and PPC can be particularly complimentary when utilized together. Capitalizing on both to achieve a strong search engine marketing strategy is vital if you want to target the 60-70% of traffic that search engines account f... Continue reading
4 Ways to Avoid Common Start-Up Mistakes
January 29, 2018
For millions of people around the world, there has never been a more tempting time to launch a start-up company. Much of the nine-to-five career world has been plunged into uncertainty while vast amounts of shiny venture capital sits on the table to tantalize entrepreneurs who think they may have the “next big thing.” However, each year more start-ups crash and burn than take flight.
L... Continue reading
An Introduction To How Responsive Web Design Works: Part 2
January 15, 2018
This is a follow up blog to “An Introduction to Responsive Web Design”
In this blog post, we described responsive web design as a culmination of different techniques. The two main techniques, which make up responsive web design, are Fluid Layouts and Media Queries.
In this blog, we will aim to explain how these two elements interact to form what is now referred to as responsiv... Continue reading
An Introduction to How Responsive Web Design Works: Part 1
January 01, 2018
The requirements of how websites should be used and displayed have changed. Previously, websites were optimized with desktop computers in mind, now website designers are building with a mobile first approach to user experience design. Not only that, but website users are now expecting that a website is optimized for mobile browsing, and if they come across a website that isn’t, this may result in a negative first impression, deterring them from doing business with you. Ac... Continue reading
5 Reasons Website Traffic is The Lifeblood of Small Business
December 18, 2017
Investment in websites and online marketing by small businesses has increased rapidly over the last five years. Business owners are coming to realize that with the growth of consumers relying on search engines, online marketing can provide low risk, low cost and high returns.
The single aim of all marketing efforts is to increase sales, and in order to achieve this online, your website needs to have traffic to convert into... Continue reading
5 Ways Mobile Search Has Changed The Game For Local Businesses
December 04, 2017
We have become an instant gratification society. A lot of this is due to the convenience of the Internet and how it’s accessible from anywhere, just with a simple search on our mobile devices. Even the days when we used to sit at our desktop computers, researching a local business, are passing by quickly. Right now, about 25% of Internet searches are being completed on mobile devices, and that number is steadily climbing.
Is PPC Advertising The Right Choice For Your Business?
November 20, 2017
Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option for small businesses struggling to reach the first few positions organically.
The ability to deliver ads... Continue reading
The 9 Questions About Online Marketing That You’re Dying to Ask
November 06, 2017
A great deal of online marketing terms can seem like jargon to small business owners. Not only do a lot of these practices seem complicated in theory-but a lack of understanding of what they achieve in practice can make them unappealing for small business owners.
The basic principle of online marketing is focused on SEO and search engine marketing, which a lot of content has already been written about for those wanting further... Continue reading
The 9 Fundamentals of a Successful SEO Strategy
October 23, 2017
SEO used to be about manipulating your website and its relationship with the other websites, for the sole purpose of pleasing Google’s algorithm. In some ways that is still the case, but as Google’s algorithm becomes more and more advanced, the focus of SEO is shifting to a more authentic purpose of pleasing the user and engaging them in natural and organic ways. It is important to understand that Google’s fundamental goal is to deliver the most... Continue reading
5 Ways to Reduce Your Cart Abandonment Rate
October 09, 2017
Shopping cart abandonment is one of the most common roadblocks that retailers experience when trying to increase their sales. According to Web Strategies, 59% of people shopping online will abandon the items in their cart. To reduce the rate of cart abandonment for your online store, try these five tactics.
Assure Customers of... Continue reading
8 Challenges Every Online Retailer Faces at Christmas
September 25, 2017
With the festive season fast approaching, ecommerce retailers are busy setting up and preparing their online shop for the Christmas blitz. 90% of online retailers feel if their website did not cope with demand during the festive season it would have a serious impact on their business.
With the increase in the amount of consumers completing their C... Continue reading
Marketing Wisdom From Brands That ‘Get’ Content Marketing
September 11, 2017
Great brands have that uncanny knack of trail blazing best practices before others have even dreamt of it. Going against the tide, armed with prescient convictions can be dangerous in the short term, but tends to pay off rich dividends in the long run. Take Google for example; in an age when flashy, twinkling banners and copious colors dominated every page on the web, Google decided to chart a new territory by embracing white space. Today, nearly eve... Continue reading