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4 Ways Color Will Rock Your Web Development

By Marley Saxe
July 16, 2018
Category: Business Marketing

Color is essential, useful, and important to a web designer or web developer. Colors express emotions that set the vibe for a website design. It captivates users and draws them into a unique browsing experience. Using vibrant colors in different ways is becoming more and more popular. There are plenty of color schemes emerging, and one of these color schemes is using vibrant colors.

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Tags: web design color theme logo design website development small business
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4 Things To Get Right In Your Website Development

By Marley Saxe
July 09, 2018
Category: Business Marketing

Building a website is not an easy task. Web designers and web developers all work hard to create unique, interesting, and outstanding websites. They work day and night just to come up with a satisfactory website that fits the standards of their client, or satisfactory enough to be displayed proudly on their portfolios.

There are countless tips and tricks on how... Continue reading

Tags: web developer website content build a website ecommerce web design
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Web Design Mistakes That Can Be Hurting Your Sales

By Marley Saxe
July 02, 2018
Category: Business Marketing

Since the inception of the Internet, web design has developed into a huge industry. There are thousands of articles, blogs and endless content out there in cyberspace telling you how to optimize your site to be perfect at capturing the attention of your target audiences, but if you are making any of these critical mistakes, all of your hard work may have been for nothing. Here are some Web Design mistakes that could be hurting your sales.

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Tags: web design online sales ecommerce website developer online shopping
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Things To Consider Before Your Website Development

By Marley Saxe
June 25, 2018
Category: Business Marketing

If you come away from a website consult beaming with ideas for design, thinking about coding and functionality but with no real plan? You’re not alone, but unfortunately for you, that is no way to begin developing a website.

In order to truly succeed in building the ideal website, first you must ensure that the website serves one paramount purpose: to fulfill t... Continue reading

Tags: website development process build a website web designer web developer ecommerce small business
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How To Simplify Your Ecommerce Website

By Marley Saxe
June 18, 2018
Category: Business Marketing

The most important thing your ecommerce website can be is simple. Don’t let your customers be distracted. Let them get in and out! Don’t get in the way of them buying. The less that is going on, the better.

Ensure that you’re following best practices like making it clear that a product is out of stock, letting users reverse their choices and other functions tha... Continue reading

Tags: simplify eCommerce online shopping website web developer
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Tips For Ecommerce Web Design And Functionality

By Marley Saxe
June 11, 2018
Category: Business Marketing

Selling products online is one of the most popular ways to profit from the Internet. An eCommerce website can be a lot more cost effective than a traditional, brick and mortar shop, and you can appeal to the masses which use the internet on a daily basis. If you choose to start an eCommerce website, the website design has a huge impact on the success of the business due to it’s effect on the user.

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Tags: ecommerce web design online shopping small business web development checkout SEO CRO
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The 3 Foundations Of An Ecommerce Website Design

By Marley Saxe
June 04, 2018
Category: Business Marketing

The most important questions that seasoned eCommerce professionals receive are about... Continue reading

Tags: ecommerce web design online shopping small business
ecommerce_website_design.jpg

Ways To Upsell On Your Ecommerce Website

By Marley Saxe
May 28, 2018
Category: Business Marketing

Buying online isn’t going anywhere, and you can continue to run a successful eCommerce website if you can learn to use these amazing tips and tools.

Most importantly, you need a solid understanding of third party integrations to ensure that you are chosen above the competition.


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Tags: ecommerce emails website online shopping web design
upsell_ecommerce.jpg

The 4 Fundamentals Of A Great Logo

By Marley Saxe
May 21, 2018
Category: Business Marketing

1. Simplicity

The best company logo design simply and effectively conveys an emotion or idea without trying to say too much at once. Flat shapes, bold lines and clear type are hallmarks of simple logos that never run the risk of appearing busy or worse, confusing.

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Tags: logo design logos branding website design
logo_design_characteristics.jpg

3 Tools to Help You Manage Your Customer Review Program

By Marley Saxe
May 14, 2018
Category: Business Marketing

When you’re trying to establish a strong reputation in today’s online marketplace, customer reviews are one of the most powerful ways to make your company stand out and attract new business. They are a key element of a strong online marketing strategy. However, keeping on top of requesting, posting and monitoring customer reviews can be time consuming.

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Tags: customer service reviews online reviews web design
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7 Tips to Get More Customer Reviews

By Marley Saxe
May 07, 2018
Category: Business Marketing

Today’s world is fiercely competitive for businesses. Having a strong bank of glowing customer reviews is a fantastic way to lend credibility to your site and brand, and is an important piece of a strong online marketing strategy. Good reviews instill trust in potential customers, help to spread the word and increase conversion rates.

On sites such as Trip... Continue reading

Tags: customer reviews website online marketing ecommerce web design
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The 3 Most Common Challenges That Small Businesses Face

By Marley Saxe
May 01, 2018
Category: Business Marketing

From your experience, what do you see are the three most common challenges that small businesses face? And what are the solutions?

 

1. A lack of quality leads coming into the business

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Tags: small business challenges marketing google analytics business plan web design
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4 Reasons Why Good Quality Content Still Matters

By Marley Saxe
April 09, 2018
Category: Business Marketing

Any small business owner knows that having good quality content is critical to online success, especially now that mediocre content continues to saturate the Internet. Yet many small business owners still aren’t committing their resources to the production of quality content for their own websites. For many, it’s because they just don’t have time, for others it’s because they aren’t sure what kind of content is important to their audience.... Continue reading

Tags: website content website audience search engine branding
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The 4 Biggest Benefits of SEO For Small Businesses

By Marley Saxe
March 26, 2018
Category: Business Marketing

Many small businesses, especially those with limited marketing budgets, treat search engine marketing as an afterthought. It’s where they focus their energy after they’re done with their print advertising, direct mail or classified ad campaigns. More than half of small business owners don’t even maintain a regularly updated website, never mind using SEO to make that website visible.

 

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Tags: SEO web developer small business online marketing
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A Recipe For Success- 7 Steps to Master Inbound Marketing

By Marley Saxe
March 12, 2018
Category: Business Marketing

Inbound marketing is one of the most effective ways to increase leads for your business. When you utilize inbound marketing, you can expect to see a conversion rate of up to 12%, which is twice the conversion rate of outbound marketing.

Inbound marketing happens when your customers come to you, because they’re ‘pulled’ to you, compared to tradition... Continue reading

Tags: inbound marketing marketing strategies ebooks social media Facebook CRM
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The 10 Easiest Ways to Start Marketing Your Website

By Marley Saxe
February 26, 2018
Category: Business Marketing

So you have designed a website, you’ve had your content written, and everything looks great. Except now you have one big problem; how do you actually start getting some traffic to your website? Unfortunately, visitors are not simply going to come automatically, no matter how inviting your site looks. Instead, you are going to have to implement an online marketing strategy to get your traffic off the ground.

 

Here are 10 of the e... Continue reading

Tags: online marketing social media email SEO PPC PR content YouTube
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Is SEO or PPC Right For Your Business? Ask Yourself These 3 Questions

By Marley Saxe
February 02, 2018
Category: Business Marketing

Often, SEO and PPC are approached with separate strategies. And while they are dissimilar in many ways, it is still important to remember that they are part of the same domain: search. So although they both may be best suited for different outcomes, SEO and PPC can be particularly complimentary when utilized together. Capitalizing on both to achieve a strong search engine marketing strategy is vital if you want to target the 60-70% of traffic that search engines account f... Continue reading

Tags: SEO PPC online marketing website traffic organic search
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4 Ways to Avoid Common Start-Up Mistakes

By Marley Saxe
January 29, 2018
Category: Business Marketing

For millions of people around the world, there has never been a more tempting time to launch a start-up company. Much of the nine-to-five career world has been plunged into uncertainty while vast amounts of shiny venture capital sits on the table to tantalize entrepreneurs who think they may have the “next big thing.” However, each year more start-ups crash and burn than take flight.

 

L... Continue reading

Tags: start up small business business mistakes
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An Introduction To How Responsive Web Design Works: Part 2

By Marley Saxe
January 15, 2018
Category: Business Marketing

This is a follow up blog to “An Introduction to Responsive Web Design”

 

In this blog post, we described responsive web design as a culmination of different techniques. The two main techniques, which make up responsive web design, are Fluid Layouts and Media Queries.

 

In this blog, we will aim to explain how these two elements interact to form what is now referred to as responsiv... Continue reading

Tags: web design responsive web design mobile friendly desktop
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An Introduction to How Responsive Web Design Works: Part 1

By Marley Saxe
January 01, 2018
Category: Business Marketing

The requirements of how websites should be used and displayed have changed. Previously, websites were optimized with desktop computers in mind, now website designers are building with a mobile first approach to user experience design. Not only that, but website users are now expecting that a website is optimized for mobile browsing, and if they come across a website that isn’t, this may result in a negative first impression, deterring them from doing business with you. Ac... Continue reading

Tags: responsive web design mobile friendly website
responsive_web_design.jpg

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