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The 4 Fundamentals Of A Great Logo

By Marley Saxe
May 21, 2018
Category: Business Marketing

1. Simplicity

The best company logo design simply and effectively conveys an emotion or idea without trying to say too much at once. Flat shapes, bold lines and clear type are hallmarks of simple logos that never run the risk of appearing busy or worse, confusing.

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Tags: logo design logos branding website design
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3 Tools to Help You Manage Your Customer Review Program

By Marley Saxe
May 14, 2018
Category: Business Marketing

When you’re trying to establish a strong reputation in today’s online marketplace, customer reviews are one of the most powerful ways to make your company stand out and attract new business. They are a key element of a strong online marketing strategy. However, keeping on top of requesting, posting and monitoring customer reviews can be time consuming.

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Tags: customer service reviews online reviews web design
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7 Tips to Get More Customer Reviews

By Marley Saxe
May 07, 2018
Category: Business Marketing

Today’s world is fiercely competitive for businesses. Having a strong bank of glowing customer reviews is a fantastic way to lend credibility to your site and brand, and is an important piece of a strong online marketing strategy. Good reviews instill trust in potential customers, help to spread the word and increase conversion rates.

On sites such as Trip... Continue reading

Tags: customer reviews website online marketing ecommerce web design
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The 3 Most Common Challenges That Small Businesses Face

By Marley Saxe
May 01, 2018
Category: Business Marketing

From your experience, what do you see are the three most common challenges that small businesses face? And what are the solutions?

 

1. A lack of quality leads coming into the business

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Tags: small business challenges marketing google analytics business plan web design
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4 Reasons Why Good Quality Content Still Matters

By Marley Saxe
April 09, 2018
Category: Business Marketing

Any small business owner knows that having good quality content is critical to online success, especially now that mediocre content continues to saturate the Internet. Yet many small business owners still aren’t committing their resources to the production of quality content for their own websites. For many, it’s because they just don’t have time, for others it’s because they aren’t sure what kind of content is important to their audience.... Continue reading

Tags: website content website audience search engine branding
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The 4 Biggest Benefits of SEO For Small Businesses

By Marley Saxe
March 26, 2018
Category: Business Marketing

Many small businesses, especially those with limited marketing budgets, treat search engine marketing as an afterthought. It’s where they focus their energy after they’re done with their print advertising, direct mail or classified ad campaigns. More than half of small business owners don’t even maintain a regularly updated website, never mind using SEO to make that website visible.

 

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Tags: SEO web developer small business online marketing
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A Recipe For Success- 7 Steps to Master Inbound Marketing

By Marley Saxe
March 12, 2018
Category: Business Marketing

Inbound marketing is one of the most effective ways to increase leads for your business. When you utilize inbound marketing, you can expect to see a conversion rate of up to 12%, which is twice the conversion rate of outbound marketing.

Inbound marketing happens when your customers come to you, because they’re ‘pulled’ to you, compared to tradition... Continue reading

Tags: inbound marketing marketing strategies ebooks social media Facebook CRM
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The 10 Easiest Ways to Start Marketing Your Website

By Marley Saxe
February 26, 2018
Category: Business Marketing

So you have designed a website, you’ve had your content written, and everything looks great. Except now you have one big problem; how do you actually start getting some traffic to your website? Unfortunately, visitors are not simply going to come automatically, no matter how inviting your site looks. Instead, you are going to have to implement an online marketing strategy to get your traffic off the ground.

 

Here are 10 of the e... Continue reading

Tags: online marketing social media email SEO PPC PR content YouTube
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Is SEO or PPC Right For Your Business? Ask Yourself These 3 Questions

By Marley Saxe
February 02, 2018
Category: Business Marketing

Often, SEO and PPC are approached with separate strategies. And while they are dissimilar in many ways, it is still important to remember that they are part of the same domain: search. So although they both may be best suited for different outcomes, SEO and PPC can be particularly complimentary when utilized together. Capitalizing on both to achieve a strong search engine marketing strategy is vital if you want to target the 60-70% of traffic that search engines account f... Continue reading

Tags: SEO PPC online marketing website traffic organic search
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4 Ways to Avoid Common Start-Up Mistakes

By Marley Saxe
January 29, 2018
Category: Business Marketing

For millions of people around the world, there has never been a more tempting time to launch a start-up company. Much of the nine-to-five career world has been plunged into uncertainty while vast amounts of shiny venture capital sits on the table to tantalize entrepreneurs who think they may have the “next big thing.” However, each year more start-ups crash and burn than take flight.

 

L... Continue reading

Tags: start up small business business mistakes
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An Introduction To How Responsive Web Design Works: Part 2

By Marley Saxe
January 15, 2018
Category: Business Marketing

This is a follow up blog to “An Introduction to Responsive Web Design”

 

In this blog post, we described responsive web design as a culmination of different techniques. The two main techniques, which make up responsive web design, are Fluid Layouts and Media Queries.

 

In this blog, we will aim to explain how these two elements interact to form what is now referred to as responsiv... Continue reading

Tags: web design responsive web design mobile friendly desktop
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An Introduction to How Responsive Web Design Works: Part 1

By Marley Saxe
January 01, 2018
Category: Business Marketing

The requirements of how websites should be used and displayed have changed. Previously, websites were optimized with desktop computers in mind, now website designers are building with a mobile first approach to user experience design. Not only that, but website users are now expecting that a website is optimized for mobile browsing, and if they come across a website that isn’t, this may result in a negative first impression, deterring them from doing business with you. Ac... Continue reading

Tags: responsive web design mobile friendly website
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5 Reasons Website Traffic is The Lifeblood of Small Business

By Marley Saxe
December 18, 2017
Category: Business Marketing

Investment in websites and online marketing by small businesses has increased rapidly over the last five years. Business owners are coming to realize that with the growth of consumers relying on search engines, online marketing can provide low risk, low cost and high returns.

 

The single aim of all marketing efforts is to increase sales, and in order to achieve this online, your website needs to have traffic to convert into... Continue reading

Tags: website traffic ROI SEO PPC Advertising marketing
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5 Ways Mobile Search Has Changed The Game For Local Businesses

By Marley Saxe
December 04, 2017
Category: Business Marketing

We have become an instant gratification society. A lot of this is due to the convenience of the Internet and how it’s accessible from anywhere, just with a simple search on our mobile devices. Even the days when we used to sit at our desktop computers, researching a local business, are passing by quickly. Right now, about 25% of Internet searches are being completed on mobile devices, and that number is steadily climbing. 

 

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Tags: SEO campaign small business marketing success
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Is PPC Advertising The Right Choice For Your Business?

By Marley Saxe
November 20, 2017
Category: Business Marketing

Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option for small businesses struggling to reach the first few positions organically.

The ability to deliver ads... Continue reading

Tags: PPC advertising ecommerce start up small business
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The 9 Questions About Online Marketing That You’re Dying to Ask

By Marley Saxe
November 06, 2017
Category: Business Marketing

A great deal of online marketing terms can seem like jargon to small business owners. Not only do a lot of these practices seem complicated in theory-but a lack of understanding of what they achieve in practice can make them unappealing for small business owners.

 

The basic principle of online marketing is focused on SEO and search engine marketing, which a lot of content has already been written about for those wanting further... Continue reading

Tags: marketing website landing page PPC SEO
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The 9 Fundamentals of a Successful SEO Strategy

By Marley Saxe
October 23, 2017
Category: Business Marketing

SEO used to be about manipulating your website and its relationship with the other websites, for the sole purpose of pleasing Google’s algorithm. In some ways that is still the case, but as Google’s algorithm becomes more and more advanced, the focus of SEO is shifting to a more authentic purpose of pleasing the user and engaging them in natural and organic ways. It is important to understand that Google’s fundamental goal is to deliver the most... Continue reading

Tags: SEO Strategy marketing website social sharing
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5 Ways to Reduce Your Cart Abandonment Rate

By Marley Saxe
October 09, 2017
Category: Business Marketing

Shopping cart abandonment is one of the most common roadblocks that retailers experience when trying to increase their sales. According to Web Strategies, 59% of people shopping online will abandon the items in their cart. To reduce the rate of cart abandonment for your online store, try these five tactics.

 

Assure Customers of... Continue reading

Tags: shopping cart abandonment online shopping ecommerce
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8 Challenges Every Online Retailer Faces at Christmas

By Marley Saxe
September 25, 2017
Category: Business Marketing

With the festive season fast approaching, ecommerce retailers are busy setting up and preparing their online shop for the Christmas blitz. 90% of online retailers feel if their website did not cope with demand during the festive season it would have a serious impact on their business.

 

With the increase in the amount of consumers completing their C... Continue reading

Tags: Christmas shopping ecommerce online shopping website traffic
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Marketing Wisdom From Brands That ‘Get’ Content Marketing

By Marley Saxe
September 11, 2017
Category: Business Marketing

Great brands have that uncanny knack of trail blazing best practices before others have even dreamt of it. Going against the tide, armed with prescient convictions can be dangerous in the short term, but tends to pay off rich dividends in the long run. Take Google for example; in an age when flashy, twinkling banners and copious colors dominated every page on the web, Google decided to chart a new territory by embracing white space. Today, nearly eve... Continue reading

Tags: content marketing branding marketing small businesses
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